Marketing Technology

Marketing is in transition. New interactive channels, pressure to prove the ROI of invested marketing dollars, and the challenges of migrating from product-centric marketing to customer-centric, have organizations looking for new answers. Successful transition requires technology that:

  • Makes sense out of the growing mountains of 
       customer data
  • Coordinates the customer experience across all channels
       and lines of business
  • Measures performance

Here are a few areas where Vmark brings on-going value to our clients:


Database Hosting/Management

Vmark currently hosts/manages marketing databases containing over 20 billion records for our clients.

In order to deliver the right message to the right person at the right time through the right medium, marketers require a holistic view of their customers and prospects. Unfortunately, this data is typically in different platforms, has inconsistent quality, or simply is not in a format conducive to query.

Our solutions like Data Master, DataMart, and Database Query System (DQS), help marketers integrate their data from disparate sources, improve its quality and mine it to full effectiveness in order to execute successful campaigns.


Loyalty Solutions

Vmark's loyalty architects provide expert guidance in the design and development of your program, along with a leading edge loyalty software platform complete with integrated email, social and mobile communication modules. When you couple this with our data and analytics expertise, and our campaign execution power, you have an ROI focused loyalty partner.


Business Intelligence and Analytics

Ninety percent of all marketing programs go unmeasured. With executive management pressure on marketers to demonstrate a return on invested dollars, it is critical to have formalized measurement and analysis processes in place. Vmark has both the experienced direct marketing experts and the leading edge tools in place to provide that support.

  • Business Reviews
  • Program / Campaign Segmentation
  • Source File Assessments
  • Response & Responder Analysis
  • Modeling
  • Profiling
  • Insight on Contact Optimization
  • KPI and Performance Management
  • Dashboards, Alerts and Scorecards
Marketing Technology