Attracting, engaging and retaining customers begins with effective data. We have spent over 40 years analyzing and improving our consumer and business matching techniques. Our address hygiene, data overlays, merge/purge, and matching are the most accurate in the industry. That is why our clients have relied on us to perform our proprietary and licensed data optimization and enhancement services on over 500 billion records annually.
Data Optimization
ZIP correction, ZIP+4, Carrier Route and Delivery Point Code assignment
48-month change of address updating
Add known secondary address information to business records
Convert rural style addresses to city style addresses
Business/Residential flagging, as well as, seasonal and vacant identification
Business Profiler (proprietary) identifies input data types such as personal name or business name, and physically moves the data to the proper standard field
Proprietary matching system that allows for client- tailored customization of match levels and rules
Gain / Loss Analysis that measures the effect of any change to a matching system rule
Best Kept Record Scoring ensures that you keep the “best” and most actionable records in your database
Home to Business matches individuals at their home and business addresses
Site to Site matches individuals at two different business locations
Merge/Purge
Standard and Custom Match Levels
Suppression and Flagging of outside files (customers, do not promotes, prior mail, etc.)
ZIP select or drop
State select or drop
Prioritization and Families of lists
Standard or User-defined edit drops
Broker Settlement for list rentals
Gain / Loss Analysis
Segmentation
CASplit is a proprietary simple language tool that allows for rapid segmentation / selection processing
Database Query System (DQS) is a proprietary on-line query and selection tool that gives the marketer the ability to generate counts and make selections from data utilizing infinite combinations of unique data attributes
